The Athletic just released an article written by senior editor Sunaya Sapurji that delves into the origin story of Bridge Nine Records, and the outside-of-the-box way that we financially kickstarted the label, by selling “Yankees Suck” merch to Red Sox fans after every game at Fenway Park in the early 2000s through an effort that later became the Sully’s brand. Learn about how Boston's sports fans (unknowingly?) helped launch the Bridge Nine label, and how both brands have grown side-by-side over the past two decades! Read it HERE!
(Illustration: John Bradford / The Athletic; photos: Getty Images, Smith Collection / Gado, Dina Rudick / The Boston Globe; courtesy of Bridge Nine Records)